The new location allows Synoptik to offer customers a modern and well-designed store environment with a continued focus on high-quality service, professional eye exams, and a wide selection of eyeglasses and contact lenses. As for Smareyes, it will offer the center’s customers an inspiring store environment featuring Scandinavian design and a wide selection of in-house designed frames at competitive prices.
“We look forward to meeting our customers’ unique needs—whether they’re looking for brand-name frames or unique Scandinavian designs. By bringing Synoptik and Smarteyes together under one roof, we’re creating a modern and accessible hub for clinical eye care and eyewear fashion,” says Marielle Wernoltz, Marketing Manager at Synoptik & Smarteyes.
Synoptik and Smarteyes are part of the same group but operate as separate brands with their own offerings and collections. For customers, this change means more choices are available in one place, where they can select the concept and offering that best suits them—all to create a smoother and better customer experience.
“We are very happy and proud to be able to offer yet another unique solution here at Bergvik,” says Olof Ljungberg, Bergvik’s center manager. “This initiative will complement our existing offerings very well and is fully in line with our approach of constantly developing, renewing, and enhancing our shopping destination with concepts that our visitors are asking for.”
Details about the opening ceremony and additional information will be provided closer to the opening date.